Service
Site Migration SEO to Move Without Losing Rankings
Changing domains, platforms, or URL structures is one of the riskiest moments for organic traffic. Site migration SEO plans every redirect, protects your most valuable pages, and monitors the move until rankings settle.
The problem
Migrations done without planning can erase years of SEO.
When URLs change, search engines need clear signals about where each old page has moved. Missing or incorrect redirects send visitors and authority to error pages. Rankings drop and backlinks stop counting.
Migrations fail in predictable ways: redirecting everything to the homepage, forgetting images and PDFs, launching with the staging site's noindex tag still on, or changing content and URLs at the same time without tracking what moved.
A platform move, such as Wix to WordPress or WooCommerce to Shopify, adds structural changes on top. Without a plan, recovery can take months.
My approach
Inventory everything, map every URL, and watch the results closely.
I start by building a complete inventory of your current URLs from crawls, sitemaps, analytics, Search Console, and backlink data. Each URL is mapped to its best new destination, with priority given to pages that drive traffic, revenue, or links.
Before launch, I test redirects and the new site on staging. On launch day, I run checks for redirects, indexing settings, canonicals, and tracking. Afterward, I monitor rankings, traffic, and crawl errors and fix issues quickly.
Full URL inventory
Every page, image, and file that has value.
Redirect map
One-to-one 301 redirects to the closest match.
Pre-launch QA
Staging checks for redirects, indexing, and tracking.
Post-launch monitoring
Close monitoring of rankings, traffic, and errors.
Process
How the work runs.
Every step has a clear output, and you approve the plan before any changes go live.
-
01
Benchmark
Record current rankings, traffic, and indexed pages.
-
02
Inventory and map
Build and approve the redirect map.
-
03
Staging QA
Test the new site and redirects before launch.
-
04
Launch
Go-live checks and Search Console updates.
-
05
Monitor
Daily, then weekly monitoring until things settle.
Deliverables
What you get.
- Pre-migration benchmark report
- Complete URL inventory
- 301 redirect map
- Staging site SEO review
- Launch-day checklist and checks
- Search Console change of address when needed
- Post-launch monitoring for 6 weeks
- Final migration report
Pricing
From $1,500 One time, quoted per migration
Published starting price in USD. Final scope and price are confirmed in writing before any work starts.
Not sure where to start?
Start with the audit. It shows exactly what to fix first.
Will I lose traffic during a migration?
Some short-term fluctuation is normal, even with a well-planned migration. The goal is to keep it small and brief. A poorly planned migration can cause long-term losses.
When should I involve an SEO consultant?
As early as possible, ideally before design and development start. That way URL structure and content decisions support SEO from the beginning.
Which migrations do you handle?
Domain changes, HTTP to HTTPS, platform moves between WordPress, Shopify, Squarespace, and Wix, URL restructures, and site mergers.
How is the price calculated?
Pricing depends on the number of URLs, the platforms involved, and whether content or structure is changing. Most small and mid-size migrations start at $1,500.
Can you help after a migration went wrong?
Yes. I can audit what happened, rebuild the redirect map from old data, and fix problems. Faster action usually means faster recovery.
Do you do the development work?
For WordPress, I can handle the full migration. On other platforms, I work with your developer or agency and own the SEO side.
Related
Related services
Next step
Ready to be found in Google and AI answers?
Tell me about your site and goals. I'll reply with an honest take on where you stand and what I'd fix first.