Industry SEO
SEO for E-commerce Stores That Want Lower Ad Spend
Paid ads get more expensive every year. SEO for e-commerce stores builds a steady stream of organic shoppers by ranking your categories and products for buying-intent searches, and by making your products easy for AI shopping tools to recommend.
The problem
Stores that rely only on ads are renting their customers.
Many online stores depend on paid search and social ads. When costs rise or campaigns stop, sales drop with them. Organic search is the channel that keeps working after the money stops.
But stores face unique SEO problems: duplicate product URLs, filter pages, thin category copy, and manufacturer descriptions shared with every other retailer. These issues keep good stores off page one.
Shoppers now also ask AI tools for product recommendations and comparisons. Stores with clean product data, reviews, and helpful buying content are better placed to be mentioned.
My approach
Fix the structure, then build pages that sell.
I start with your store's architecture so every important category and product is crawlable, indexable, and free from duplicate competition. Then I focus on the pages that bring revenue: priority categories, best-selling products, and buying guides.
Every recommendation is weighed against your margins and stock. There's no point ranking a product you can't keep in stock, so I prioritize based on what makes commercial sense.
Category growth
Collections optimized for high-intent searches.
Product pages
Unique copy, better titles, and complete product data.
Structure
Clean URLs, filters, and canonicals.
AI shopping
Product schema and content that AI tools understand.
Process
How the work runs.
Every step has a clear output, and you approve the plan before any changes go live.
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01
Store audit
Structure, products, speed, and competitors.
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02
Revenue map
Categories and products ranked by opportunity.
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03
Structure fixes
Duplicate, filter, and index cleanup.
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04
Optimization
Categories, products, and schema.
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05
Growth
Content, links, and revenue reporting.
Deliverables
What you get.
- E-commerce SEO audit
- Revenue-based keyword map
- Faceted navigation fixes
- Category page copy
- Product optimization
- Product schema
- Buying guides
- Monthly organic revenue report
Pricing
From $1,500 Per month; one-time projects from $1,200
Published starting price in USD. Final scope and price are confirmed in writing before any work starts.
Not sure where to start?
Start with the audit. It shows exactly what to fix first.
Which platforms do you support?
Shopify, WooCommerce, Squarespace Commerce, and Wix Stores. The strategy is the same, but the implementation depends on each platform.
Will SEO replace my ads?
Not entirely, but it can reduce how much you rely on them. Organic and paid work best together, with SEO lowering your blended cost per sale over time.
How do you measure success?
Organic revenue, conversion rate, and rankings for priority categories, tracked in Google Analytics and Search Console.
Can you help with product descriptions at scale?
Yes. I write priority products directly and create templates and guidelines for the rest.
How long until organic sales grow?
Structural fixes can show results within weeks. Category rankings and organic revenue usually build over three to six months.
Do you do Amazon SEO?
No. My focus is your own store's website, plus how your products appear in Google and AI search.
Related
Related services
Next step
Ready to be found in Google and AI answers?
Tell me about your site and goals. I'll reply with an honest take on where you stand and what I'd fix first.