Industry SEO
SEO for Real Estate Agents and Brokerages
Buyers and sellers search by neighborhood, school district, and price range long before they contact an agent. SEO for real estate agents helps you own those local searches and become the name AI tools suggest for your area.
The problem
Portals dominate the search results agents need.
Search “homes for sale in” almost any city and you'll see the big listing portals. Competing head-on for those terms is expensive and slow. Many agents give up on SEO and rely on paid leads.
But there's a large set of searches portals don't serve well: neighborhood guides, market updates, relocation questions, school district comparisons, and “best realtor in” searches. These are where local expertise wins.
IDX listing feeds often create thousands of thin, duplicate pages that dilute your site. And AI tools answering “who's a good agent in Scottsdale” lean on reviews, profiles, and local content.
My approach
Win the local, expert searches portals can't.
I focus on content only a local agent can create: detailed neighborhood and community pages, market reports, and guides for buyers and sellers in your area. Each page targets real searches and links to your listings and contact options.
Your Google Business Profile, Zillow and Realtor.com profiles, and review strategy all get attention, because they shape map rankings and AI recommendations. I also review your IDX setup to keep thin listing pages from hurting the rest of your site.
Neighborhood pages
Useful guides to the areas you sell, with local detail.
Agent profile
Google Business Profile and portal profiles kept complete and active.
IDX hygiene
Listing pages handled so they don't dilute your site.
Review strategy
A steady, compliant flow of client reviews.
Process
How the work runs.
Every step has a clear output, and you approve the plan before any changes go live.
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01
Audit
Site, IDX, profiles, and local competitors.
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02
Area map
Neighborhoods, communities, and searches to target.
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03
Local setup
Profile optimization and citations.
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04
Content
Neighborhood pages and market updates.
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05
Growth
Reviews, links, and monthly reporting.
Deliverables
What you get.
- Real estate SEO audit
- Neighborhood and community page plan
- Optimized neighborhood pages
- Google Business Profile optimization
- Portal profile review
- IDX indexing recommendations
- RealEstateAgent schema
- Monthly ranking and lead report
Pricing
From $900 Per month, Local SEO; retainers from $1,500/month
Published starting price in USD. Final scope and price are confirmed in writing before any work starts.
Not sure where to start?
Start with the audit. It shows exactly what to fix first.
Can I outrank Zillow?
For broad listing searches, rarely. For neighborhood guides, local questions, and agent searches, yes, local agents often outrank portals with strong, specific content.
Do IDX listings help SEO?
They can help users but often create thin, duplicate pages. I'll recommend how to configure them so they don't hold back your main pages.
How many neighborhood pages do I need?
Start with the areas you sell most and know best. Quality matters more than count. I usually begin with five to ten.
Does social media help my SEO?
Not directly, but active profiles and consistent branding support how AI tools and search engines understand your business.
Do you work with brokerages?
Yes. Brokerages need a structure that supports multiple agents and offices, and I plan for that.
How do I get more reviews?
Ask at the right moment, usually at closing, with a direct link. I'll set up templates and a simple process.
Related
Related services
Next step
Ready to be found in Google and AI answers?
Tell me about your site and goals. I'll reply with an honest take on where you stand and what I'd fix first.