Industry SEO
SEO for Law Firms That Want More Qualified Cases
People facing legal problems search urgently and choose quickly. SEO for law firms puts your practice in front of them in local results, practice-area searches, and the AI answers clients now read before they call.
The problem
Legal search is competitive, local, and judged on trust.
Legal keywords are some of the most competitive in local search. Personal injury, family law, and criminal defense firms compete with national directories, lead-generation sites, and well-funded local rivals for the same few spots.
Google also holds legal content to a higher standard. Pages about legal rights affect people's lives, so search engines look closely at expertise, authorship, and trust signals. Generic practice-area pages written for keywords rarely hold rankings.
Clients increasingly ask AI tools questions like “do I need a lawyer for a DUI in Texas” or “how is child custody decided.” Firms with clear, accurate answers and strong local profiles get mentioned. Others don't.
My approach
Practice-area depth, local strength, and visible expertise.
I build a structure with a strong page for each practice area and, where relevant, each location you serve. Every page explains the legal issue clearly, answers common questions, and shows who at your firm handles it, with attorney bios linked as authors.
Local SEO gets equal weight: Google Business Profiles for each office, consistent listings in legal directories, and a compliant review process. All content is written with your bar's advertising rules in mind and reviewed by your team before publishing.
Practice-area pages
Detailed pages that answer client questions for each area of law.
Attorney authority
Bios, credentials, and author markup that show real expertise.
Local presence
Profiles and legal directory listings for every office.
Compliance-aware copy
No guarantees or misleading claims, in line with bar rules.
Process
How the work runs.
Every step has a clear output, and you approve the plan before any changes go live.
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01
Audit
Site, local profiles, competitors, and AI visibility.
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02
Practice map
Keywords and questions for each practice area and location.
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03
Foundation
Technical fixes, schema, and profile cleanup.
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04
Content
Practice-area pages, FAQs, and guides reviewed by your attorneys.
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05
Growth
Links from legal and local sources, plus monthly reporting.
Deliverables
What you get.
- Law firm SEO audit
- Practice-area keyword map
- Optimized practice-area pages
- Attorney bio and author markup
- Google Business Profile for each office
- Legal directory citations
- LegalService and FAQ schema
- Monthly lead and ranking report
Pricing
From $1,500 Per month; Local SEO from $900/month
Published starting price in USD. Final scope and price are confirmed in writing before any work starts.
Not sure where to start?
Start with the audit. It shows exactly what to fix first.
How long does SEO take for a law firm?
Most firms see early movement within three months and stronger results within six to twelve, depending on the practice area and city. Personal injury in a major city takes longer than estate planning in a smaller market.
Do you follow attorney advertising rules?
I write to avoid guarantees, misleading claims, and testimonials that break your state's rules, and your attorneys review all content before publishing. Final compliance responsibility sits with the firm.
Should we have separate pages for each practice area?
Yes. Each practice area serves different clients with different questions. Separate pages rank better and convert better than one page listing everything.
Can you help with legal directories?
Yes. I make sure your profiles on major legal directories are complete and consistent, which supports both local rankings and AI answers.
Do you work with firms outside the US?
Yes. I work with solicitors and law firms in the UK and Australia, using the directories and terms that matter in each market.
Can you guarantee more cases?
No. I can't guarantee rankings or case volume. I focus on the visibility and trust signals that bring more qualified inquiries, and report on leads honestly.
Related
Related services
Next step
Ready to be found in Google and AI answers?
Tell me about your site and goals. I'll reply with an honest take on where you stand and what I'd fix first.