Service
Keyword Research Services That Find What Buyers Actually Search
Keyword research tells you which words and questions bring the right people to your site. I find the searches with real commercial value, group them by intent, and map them to pages, so every page you build has a reason to exist.
The problem
Guessing keywords wastes months of work.
Many businesses choose keywords based on what they call their services, not what customers type. A firm might target “family law practice” while clients search “divorce lawyer near me.” A SaaS company targets its product category while buyers search for the problem it solves.
Others chase high-volume keywords they can't realistically rank for, or keywords with traffic but no buying intent. Months of content and link building go into terms that never produce leads.
AI search adds conversational queries. People ask full questions with context, like budget, location, and use case. Research now needs to capture those questions, not just short keywords.
My approach
Fewer keywords, chosen for intent and the chance to win.
I combine keyword tools, your Search Console data, competitor rankings, and People Also Ask results to build a full picture of demand. Each keyword is scored on intent, difficulty, and business value.
Then I group keywords into topics and map them to existing or new pages. You get a clear plan: which page targets which search, which pages to create, and which to merge. That map guides on-page work, content, and links.
Intent grouping
Keywords sorted by what the searcher wants: learn, compare, or buy.
Realistic targets
Difficulty weighed against your site's current authority.
Question research
Conversational and AI-style queries alongside classic keywords.
Page mapping
Every keyword theme assigned to one page, without overlap.
Process
How the work runs.
Every step has a clear output, and you approve the plan before any changes go live.
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01
Discovery
Your services, customers, markets, and competitors.
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02
Data collection
Keywords from tools, Search Console, and competitor sites.
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03
Analysis
Scoring by intent, difficulty, and value.
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04
Mapping
Keyword themes mapped to pages.
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05
Handover
Spreadsheet and walkthrough of priorities.
Deliverables
What you get.
- Seed and competitor keyword research
- Search Console opportunity analysis
- Keyword intent classification
- Difficulty and opportunity scoring
- Question and conversational query list
- Keyword-to-page map
- New page recommendations
- Prioritized keyword spreadsheet
Pricing
From $750 Included in the SEO Audit and every retainer
Published starting price in USD. Final scope and price are confirmed in writing before any work starts.
Not sure where to start?
Start with the audit. It shows exactly what to fix first.
Can I buy keyword research on its own?
Keyword research is included in the SEO Audit, which starts at $750, and in every retainer. That way it leads straight into a plan rather than sitting in a spreadsheet.
Which tools do you use?
I use industry-standard keyword tools alongside Google Search Console and manual SERP review. Tool numbers are estimates, so I always check real search results.
How many keywords will I get?
Enough to cover your services and markets properly, typically a few hundred grouped into a few dozen themes. The value is in the grouping and mapping, not the count.
Do you research keywords for the UK and Australia?
Yes. Search terms and volumes differ by country. I research each market separately when you target more than one.
Is search volume the most important factor?
No. Intent and relevance matter more. A keyword with 50 monthly searches from ready-to-buy customers can be worth more than one with 5,000 from casual readers.
How often should keyword research be updated?
A full refresh once a year is usually enough, with lighter updates each quarter as part of a retainer.
Related
Related services
Next step
Ready to be found in Google and AI answers?
Tell me about your site and goals. I'll reply with an honest take on where you stand and what I'd fix first.