Service
Shopify SEO Services for Stores That Want to Rank
Shopify makes selling easy, but its URL structure, duplicate product paths, and app-heavy themes create SEO challenges. I work within Shopify's limits to clean up structure, speed up your theme, and optimize collections and products.
The problem
Shopify's defaults leave money on the table.
Shopify generates multiple URLs for the same product, adds fixed folders like /collections/ and /products/, and limits robots.txt and redirect options compared with other platforms. Many store owners don't know which of these issues matter.
Apps add another layer. Each one can inject scripts that slow the storefront, and uninstalled apps often leave code behind. Themes ship with generic title tags and thin collection pages.
Shopify stores also compete in AI shopping answers. Clean product data and structured markup help AI tools understand your products and recommend them accurately.
My approach
Work with Shopify's rules, not against them.
I start by reviewing your theme, apps, collections, and indexing. I fix internal links that point to duplicate product URLs, set up proper canonicals, and adjust robots.txt.liquid where it helps.
Collections get keyword-targeted titles and helpful copy. Priority products get optimized titles, descriptions, and alt text. Product schema is checked and completed. Speed improvements focus on what you control: apps, images, and theme code.
Duplicate URLs
Internal links and canonicals pointing to clean product paths.
Collection pages
Keyword-targeted titles and useful copy that ranks.
Theme and apps
Speed fixes and removal of leftover app code.
Product schema
Complete Product and Offer data for rich results.
Process
How the work runs.
Every step has a clear output, and you approve the plan before any changes go live.
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01
Store review
Theme, apps, indexing, structure, and speed.
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02
Plan
Prioritized fixes within Shopify's limits.
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03
Structure fixes
Canonicals, internal links, redirects, robots rules.
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04
Optimization
Collections, products, metadata, and schema.
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05
Handover
Guide for adding products and collections the right way.
Deliverables
What you get.
- Shopify SEO audit
- Duplicate product URL fixes
- robots.txt.liquid review
- Collection page optimization
- Product title and description optimization
- Product schema review and completion
- App and theme speed cleanup
- Store SEO guide for your team
Pricing
From $1,200 One time, Platform SEO Setup
Published starting price in USD. Final scope and price are confirmed in writing before any work starts.
Not sure where to start?
Start with the audit. It shows exactly what to fix first.
Is Shopify bad for SEO?
No. Shopify is a solid platform for SEO. It has some fixed limits, like URL folders, but most stores can rank well with the right setup.
Can you change Shopify's URL structure?
The /products/ and /collections/ folders can't be removed. What matters more is clean internal linking, good canonicals, and strong content.
Do you work on Shopify Plus?
Yes. Plus stores have more flexibility, especially with checkout and scripts, and the SEO approach is the same.
Will you remove my apps?
I'll recommend which apps to remove or replace based on speed impact. You decide, since apps often support important store functions.
What does Platform SEO Setup include?
The one-time setup covers the audit, structural fixes, collection and priority product optimization, schema, and speed cleanup for a typical store.
Can you help with ongoing growth?
Yes. After setup, E-commerce SEO and monthly retainers cover content, links, and continued optimization.
Related
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Next step
Ready to be found in Google and AI answers?
Tell me about your site and goals. I'll reply with an honest take on where you stand and what I'd fix first.