Service
E-commerce SEO Services for Stores That Want More Organic Sales
Online stores have SEO problems that blogs and service sites don't: thousands of product URLs, filters that create duplicate pages, thin manufacturer descriptions, and seasonal stock. E-commerce SEO fixes the structure and content so your categories and products rank.
The problem
Stores often hide their best pages from search.
Most stores rely on category pages to rank for high-intent searches like “women's trail running shoes.” But those pages often have no copy, weak titles, and dozens of filter variations that split their ranking power. Product pages reuse the manufacturer's description, so they look identical to every other retailer.
Meanwhile, out-of-stock products return errors, old collections linger in the index, and the site search creates pages Google was never meant to see. Each issue wastes crawl budget and dilutes authority.
Shopping journeys also start in AI tools now. Shoppers ask ChatGPT or Perplexity to compare products, and those tools favor stores with clear product data, structured markup, and helpful buying guides.
My approach
Structure first, then content that helps buyers decide.
I start with your store's architecture: categories, filters, pagination, and URL rules. The goal is a clean set of indexable pages, each targeting a distinct search, with everything else consolidated or kept out of the index.
Then I improve the pages that drive revenue. Category pages get useful intro and buying-guide copy. Priority products get unique descriptions, better titles, and complete Product schema with price, availability, and reviews. Buying guides and comparison content capture shoppers earlier in the journey.
Category strategy
The right categories and collections for the searches shoppers actually make.
Faceted navigation
Filters that help users without creating thousands of duplicate pages.
Product content
Unique descriptions and titles for your priority products.
Product schema
Rich results for price, availability, and reviews in Google and AI shopping answers.
Process
How the work runs.
Every step has a clear output, and you approve the plan before any changes go live.
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01
Store audit
Architecture, indexing, duplicates, speed, and product data review.
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02
Keyword map
Categories and products mapped to buying-intent searches.
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03
Structure fixes
Canonicals, filters, pagination, and out-of-stock handling.
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04
Content
Category copy, product optimization, and buying guides.
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05
Growth
Monthly reporting on organic revenue, rankings, and new opportunities.
Deliverables
What you get.
- E-commerce technical audit
- Category and collection keyword map
- Faceted navigation and canonical rules
- Category page copy for priority collections
- Product title and description optimization
- Product and Offer schema
- Out-of-stock and discontinued product policy
- Monthly organic revenue report
Pricing
From $1,500 Per month, or one-time projects from $1,200
Published starting price in USD. Final scope and price are confirmed in writing before any work starts.
Not sure where to start?
Start with the audit. It shows exactly what to fix first.
Which e-commerce platforms do you work with?
Shopify, WooCommerce on WordPress, Squarespace Commerce, and Wix Stores. Each has different limits, and I plan the work around what your platform allows.
Can you write thousands of product descriptions?
I focus on priority products first, the ones with search demand and margin. For large catalogs, I create templates and guidelines your team can scale, or quote larger content batches.
How do you handle out-of-stock products?
It depends on whether they'll return. Temporarily unavailable items usually stay live with clear messaging. Discontinued items are redirected to the closest alternative or category.
Do you track revenue, not just rankings?
Yes. With Google Analytics e-commerce tracking in place, I report on organic sessions, conversion rate, and revenue so you can see the commercial impact.
Is there a one-time option?
Yes. One-time technical and on-page projects start at $1,200. Ongoing growth work, including content and links, is billed monthly from $1,500.
Will this help with Google Shopping?
Organic product listings in Google Shopping depend on Merchant Center data and product schema. I can align your structured data and feed basics, though paid Shopping campaigns are outside my scope.
Related
Related services
Next step
Ready to be found in Google and AI answers?
Tell me about your site and goals. I'll reply with an honest take on where you stand and what I'd fix first.